Forward Business Sales and Acquisitions

Sell-side advisory · Sydney

Sell the business you built, to the right buyer, on the right terms.

let's talk
We are Sydney business brokers who buy and sell businesses ourselves. For owners of established $1M to $20M businesses, we run a discreet, competitive sale process and reach buyers other brokers cannot.
500+
businesses sold since 2013
30 days
FASTEST SALE
500+
businesses sold since 2013
$1–20M
turnover we specialise in
~8 mths
typical time to sell
30 days
our fastest ever sale

Thinking about selling? You probably have four questions.

Selling the business you built is a big decision. Here are the four questions we hear most, answered honestly.
1
What is my business worth?
2
How long will it take to sell?
3
What are your fees, and how does it work?
4
How do you keep my sale confidential?
What makes us different

Numbers alone do not set us apart. Who we are and how we work does.

01

Real operators, not career salespeople

Every broker has built, bought and sold real businesses, often in the sectors they sell.
02

Investment-grade process for SMEs

A proper Information Memorandum and structured outreach, the care usually reserved for big deals.
03

A sale process that creates competition

We bring qualified buyers to the table together and let genuine competition lift the price.
04

Open agency, no lock-in

You are never locked into an exclusive contract. We earn only if we introduce the buyer.
05

A migrant buyer network others can't reach

Alongside local buyers, deep Asian, South African and Middle Eastern buyer networks. Extra demand working in your favour.
a win-win
A premium, competitive sale process, applied to your $1M to $20M business.
How we sell your business

Six stages, plain English. Built to build momentum.

from first call to settlement
01

Free appraisal

A confidential discovery call, then an honest, realistic price range.
»
02

Open agency

A fair agreement with no lock-in. We earn only if we introduce the buyer.
»
03

Prepare for market

A professional Information Memorandum that tells your story at its best.
»
04

Competitive sale

We market without naming you and bring vetted buyers together to compete.
»
05

Offer & contract

We manage negotiation and due diligence through to exchange.
»
06

Settlement

A clear handover of staff, stock, suppliers and lease, through to settlement.
Recent results

Completed deals, anonymised. Real outcomes for real owners.

Logistics & freight
NSW · mid-market

Sold above guide

“I wanted a clean exit, with as little disruption as possible.”

What we did: brought qualified industry buyers into a competitive process.

Outcome: sold to a strategic buyer above the initial guide.

[X] weeks to settle

Wholesale & distribution
NSW · established

Matched & expanded

“After decades building it, I was finally ready to retire.”

What we did: positioned the brand and loyal customer base properly in the IM.

Outcome: matched to a buyer hungry to expand.

[X] months to settle

Manufacturing
NSW · established

Every job kept

“My biggest worry was my people, not the price.”

What we did: ran a discreet, confidential campaign from start to finish.

Outcome: smooth handover, and every job protected.

[X] months to settle

Meet the team

Advised by people who have sat where you are sitting.

Our brokers have built, bought and sold their own businesses, with real failures behind the wins. That is empathy and judgement a salesperson cannot fake.
Jack Lee
Principal & Founder
Built, bought and sold 10+ businesses, with real failures behind the wins.
Makis Chrysanthos
Consultant
CFO and advisor. Has sold his own businesses, with deep freight and logistics experience.
Jonathan Woods
Broker
Built and sold his own businesses, and runs a property-services company today.
Rooney
2IC & GM
Runs internal operations and leads our reach into the Chinese-speaking buyer market.
Bhumil
Broker in training
A former buyer himself, so he understands the process from the other side.
Joining soon
Daniela
Broker
Years of experience in construction, heavy-asset projects and businesses.
From our channel

Straight talk on selling, valuation and buyers.

Seller & valuation

What is my business actually worth?

Deal stories

How a competitive process lifted the price.

Buyer education

What real, funded buyers look for.

businesses wanted

Right now our buyers are actively seeking established businesses.

In manufacturing, wholesale and distribution, logistics, IT and B2B services, in the $1M to $20M range. If that sounds like yours, it may be the right time to talk.
Manufacturing
Wholesale & distribution
Logistics & freight
IT & managed services
E-commerce
B2B services
let's talk

Find out what your business is really worth.

Free, confidential and no obligation. If we do not think we can sell it, we will tell you honestly.

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